12.22.2020
Facebook Ramps Up Battle Against Apple's iOS 14 Privacy Changes
The social ads giant is drawing a line in the sand over Apple's new AppTrackingTransparency prompt.
Insights
Learn from our innovative marketers, who test everything from messaging strategies to digital platform gamesmanship.
Does messaging scarcity or discounts drive more online sales?
Fresh eyes and an experimentation mindset unlocked a new level of success.
Driving digital growth for a highly seasonal and competitive business.
12.10.2020
Holiday Creative in the COVID Era: How to Keep the Spirit Alive in 2020
The holidays are here, injecting a dose of much-needed cheer to cap off a year of many challenges. For creatives, there is comfort in the knowledge that marketing best practices still apply.
12.10.2020
Cyber Week or Cyber Month?
Two weeks into Q4, the surprises of 2020 keep coming. In spite of a volatile economy, this Cyber Week is set to be the biggest ever. How a pandemic, an election, and a holiday rush will come together to create a perfect storm.
12.10.2020
iOS 14 Is Coming. What Does It Mean For Facebook Marketers?
While Mark Zuckerberg was going viral for this (bigfoot-esque) picture of him surfing off the coast of Hawaii, Facebook announced they will no longer be riding the wave of IDFA data from some Apple users, thanks to a suite of recently announced iOS 14 privacy changes. This has serious implications.
12.10.2020
Don’t Just Keep Up with Social – Get Ahead of it
Some recent marketing food for thought: with the constantly evolving economic disparity, civil unrest, and uncertainty across the world – are ‘best practices on social’ even relevant anymore? The answer is murky, but I’ll forge on with a “yes, and” response... maybe a “yes, but.”
12.10.2020
Advertising on Facebook – The Classic Image Ad is Here to Stay
Video, video, video. For the past 2-3 years, all we’ve been hearing is that video is the future of Facebook advertising. The prognosticators were not wrong, but when looking at direct response creative, it turns out – the classic image ad is here to stay.
12.10.2020
Facebook’s Limited Data Use & What it Means for (LD)U
Although the CCPA went into effect in January, there has been a recent resurgence in conversation regarding the law, thanks to Facebook’s announcement on June 23 of a new feature called “Limited Data Use.”
12.10.2020
So, More People Are Online – but What Are They Doing?
We are now entering our fifth month of the COVID-19 pandemic and, it’s safe to say, it’s no longer insightful to point out that people are spending more time online. You’re reading this now, aren’t you? But what is everyone else doing?
12.10.2020
Keeping Your Creative Authentic in a Crisis
“We’re here for you.” Those of us with even the slightest pulse on media, advertising, and social platforms over the past few months have likely noticed a shift in creative strategy from advertisers.
12.10.2020
The Cold, Hard Facebook FAQs – Stop Hate for Profit
To boycott Facebook or not to boycott Facebook? For advertisers right now, that seems to be the question. We’re sharing some frequently asked questions we’ve received from clients to ensure you can make the most prudent decisions for your unique business needs during the month of July.
12.10.2020
How to Get Scrappy with Creative
No studio? No problem. Just because mandatory quarantine is restricting in-person content production, photo, and video shoots doesn’t mean that your asset pipeline needs to stagnate. We've put together three creative and quick tips to help you elevate your content while you isolate.
12.10.2020
Changing the Channel: Go Where The Customers Are
"Are You Still Watching?" Ugh, yes... yes we are. As we all continue to adjust to this “new normal,” one thing has remained the same; time spent binge-watching. With the abrupt onset of a global pandemic, consumers have turned to video media to stay connected and entertained.
12.10.2020
Ad Trends: The Windy Road to Recovery
Please keep your hands, arms, and legs inside the ride at all times. After a period of intense fluctuation in demand and CPM in March and April, the digital advertising space has entered into a period of relative stasis over the last month.
12.10.2020
An upper funnel opportunity? Maybe. Experiment with new channels? Yes.
It is critical for businesses to increase adaptability and accelerate the pace of decision-making in an environment that as we all understand is not just challenging but also characterized by high uncertainty and rapid change.
12.10.2020
Forrester Report: New Engen’s Total Economic Impact 2019
In 2019, New Engen partnered with Forrester Consulting to conduct a Total Economic Impact (TEI) study and examine the ROI companies may realize when leveraging our services.
12.10.2020
Exploring the Amazon
As we all know, Amazon is growing fast and is here to stay. As a new platform, Amazon has not yet established its best practices, making it slightly difficult to adopt beyond the experimentation phase… but that’s where we come in!
12.9.2020
10 Mistakes You're Making in Creative
There are several factors that go into executing a successful campaign – but one of the most crucial? Your Creative – especially on Facebook.
12.9.2020
Come At Me, Marketer
Last week, I had one of the best conversations with the Senior Director of Marketing of one of our largest accounts – let’s go ahead and call her “Kelly.”
12.9.2020
Holiday Tips Just Q4 You
Over the next couple of weeks, we will be sharing tips and insights from the New Engen Performance Marketing team to ensure you dominate your December goals and finish out the year strong.
12.9.2020
Is Data Trustworthy or Just History?
When it comes to winning in customer acquisition – should performance marketers make decisions based on data or… their gut? Here’s what science has to say about it.
12.9.2020
Declining Facebook Performance? We Got You.
If you’re noticing some of your Facebook marketing campaigns aren’t quite performing like they once were – you’re not alone!
12.9.2020
The New Digital Marketing Paradigm – Ignore It and Get Left Behind
In digital marketing today, there is a paradigm happening where brands need to convey themselves in the way their customers want vs. the way they want.
12.9.2020
Digital Marketing Maturity Revealed
Do you know the digital maturity of your marketing—are you a toddler, teen or adult? Understanding what stage you’re in can add clarity to your journey and help you make the right decisions.
12.9.2020
Top 4 Mobile App Advertising Myths
Break these mobile app advertising myths to succeed in acquiring users for your mobile app. Helpful tips for adding mobile app ads to your mobile advertising strategy.
12.9.2020
2018 Digital Marketing Watch List
2017 was another banner year for e-commerce and digital marketing - and we've only scratched the surface. As Internet advertising continues to grow in every market globally, buyers and sellers alike are in a massive execution "Olympics" for new products and customers, respectively.
11.25.2020
How to Get Scrappy with Creative
No studio? No problem. Just because mandatory quarantine is restricting in-person content production, photo, and video shoots doesn’t… mean that your asset pipeline needs to stagnate. We've put together three creative and quick tips to help you elevate your content while you isolate.
11.25.2020
CTV: Go Where the Customers Are
"Are You Still Watching?" Ugh, yes... yes we are. As we all continue to adjust to this “new normal,” one thing has remained the same; time spent… binge-watching. With the abrupt onset of a global pandemic, consumers have turned to video media to stay connected and entertained.